How it works

CBD and the Endocannabinoid System

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What is Cannabidiol?

Cannabidiol (CBD) is a part of a class of chemical compounds called cannabinoids. These compounds as well as others, such as terpenes, are what give the cannabis plant it’s medicinal properties. Although CBD does not make you feel high in the same sense that THC does (which is primarily what cannabis is known for), it offers something more. CBD can benefit those seeking to gain better focus, mental clarity and cognitive function, as well as provide a natural form of relief to those suffering from depression, anxiety, PTSD and many other psychological disorders. CBD also improves the health of the largest organ on our bodies and can help relieve and heal many skin disorders such as acne, eczema, psoriasis, and many other skin irritations.

What is the Endocannabinoid System?

The Endocannabinoid System (ECS) is a network of neurons and receptors that run deep throughout our bodies, interconnecting all major systems. Research is now proving that by stimulating the ECS, your body is aided in achieving homeostasis, which refers to any process or reaction that our body utilizes to actively maintain a constant healthy internal environment. Uncorrected imbalances in your internal environment can lead to health problems, ranging from minor symptoms like headaches to more serious diseases like cancer.

Making up the ECS on the recieving end are two known types of cannabinoid receptors: CB1 and CB2. CB1 receptors are found throughout the body, but are mostly present in the brain, spinal chord and in nerve endings. . CB2 receptors tend to be found in the peripheral nervous system, gastrointestinal system, and largely found in immune cells. When signaled, these receptors activate your ECS, which supports internal balance and optimal health in different ways . This can have a profund effect on treating the severity of depression, anxiety, epilepsy, and other neurological disorders, as well as reduce physical pain and inflammatory responses that effect cardiovascular, bone, skin, autoimmune, liver and kidney functions.

If you think of CB1 and CB2 receptors as shapes, CBD doesn’t fit into either receptor perfectly, instead CBD stimulates activity in both receptors without actually binding to them. This results in changes within any cells that contain either receptor. Because of this, the effects of CBD are systemic, making it versatile in its healing abilities.

Research has shown there are many plants that produce cannabimimetic compounds that also interact with your ECS. Compounds like flavonoids, catechins, terpenes, and fatty acids all stimulate and bind to your CB1 and CB2 receptors. These are all naturally occurring in fruits, vegetables, herbs, and cannabis. For examples: plants like arnica, aloe, and calendula contain strong anti-inflammatory flavonoids that bind to your CB2 receptors; while oils like sunflower and olive oil contain a high amount of linoleic acid that up-regulate your CB1 receptors. We find it is most effective to stimulate and support your ECS with both cannabinoids and cannabimimetic compounds.

When you support your ECS, you will experience benefits like:

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Pain Response




Lower Blood Sugar Levels


Boosted Immune

Clearer &
Healthier Skin

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Common Questions

What to Expect with CBD

Depending on what you are treating with CBD, your results can be swift or gradual. Conditions that are linked to your CB2 rectors (skin, organs, immune system) will have gradual effects; while ailments that are associated to your CB1 receptors (anxiety, epilepsy, pain response) are relieved much quicker. No matter the malady, best results will be experienced with regular use.